Quit Smoking – World’s 2nd Largest Cigarette Company Marlboro makers Phillip Morris has offered to pay people Rs 4200 for every smoker that they help quit.
Smoking has become the leading causes of the spread of cancer as well as various gruesome deaths.
The below points are from the WHO about Tobacco Epidemic Death Toll
Tobacco Epidemic Death Toll
- 100 million dead in the 20th century
- Currently 5.4 million deaths every year
- Unless urgent action is taken:
- By 2030, there will be more than 8 million deaths every year
- By 2030, more than 80% of tobacco deaths will be in developing countries
- One billion estimated deaths during the 21st century
While various government schemes, NGO initiatives and many Volunteers are motivating people to quit Smoking but the latest idea that is turning heads is driven by tobacco giant Phillip Morris who have offered to pay people Rs 4200 for every smoker that they help quit.
These people called as Brand Ambassadors or the Freelancers who have to walk the smokers through a seven day plan and for every successful case they get paid 50 pounds or Rs 4200.
The UK and Ireland managing director for Phillip Morris, Peter Nixon spoke about this new idea that the company has come up with and said that they genuinely aim at stop selling cigarettes one day.
To help the process, Philip Morris has even launched “Heat Not Burn” product in UK which aims to make this conversion much easier and hassle free. To elaborate, it heats up the tobacco giving users a nicotine hit but without the smoke!
This new product by Phillip Morris is said to have helped 70 % of people to quit smoking, and the brand hopes to make this product replacement for the traditional and regular cigarettes which is currently available in markets.
“Our main objective is to help people to move away from cigarettes,” Nixon concluded his take on this unusual move taken by the second largest cigarette manufacturers in the country.